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Using Cameras to Make Money

Surveillance cameras can help you market your retail products and store. Surveillance footage can be used to review shopping patterns, test market merchandise in key zones, evaluate signage, compile demographic data, and determine how well customers are interacting with elements of the retail environment.

“Managers would not gain the proper amount of feedback from customers to know if the company is delivering its promises. For example, in a department store, surveillance cameras help managers know if the customer is greeted properly, if the customer’s question is answered completely, and if the customer is thanked by name and also offered a credit card. These cameras provide valuable feedback to improve the service provided, which will ultimately bring customers back, build brand loyalty, and increase the customer’s confidence in the product or service.”

Some companies (especially nightlife and hospitality) are even using live feeds to show how busy their business is.

Real Customer Feedback